The Legal Marketing Association (LMA) Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The LMA Eastern Canada’s fifth annual Your Honour Awards Gala event, held on November 21, 2017, was a very special evening highlighting the outstanding achievements of our legal marketing community in 2017.
Competing against biggest and best Bay Street firms, Howie, Sacks & Henry was proud to be recognized for our work in two categories. We won top awards for Advertising and Niche Microsites and Blogs.
Advertising
l-r: Leah Gryfe (Graphic Designer), Pamela Foster (Marketing Director), Nuno Lapirdo (Digital Marketing Manager)
HSH was proud to be honored by our peers as winner of the 2017 Advertising Award for our “Badges of Honour” campaign. As one of Canada’s top ranked boutique personal injury firms, Howie, Sacks & Henry has been recognized by Canadian Lawyer Magazine as a top Personal Injury boutique in every survey since 2011. We consider this achievement as “badges of honour”, humbled that our peers continue to recognize our credentials to help the critically injured. Only a handful of firms share this distinction which we use to promote as our point of differentiation in a crowded marketplace.
Our Winning Team:
- Pamela Foster, Director of Marketing and Business Development
- Nuno Lapirdo, Digital Marketing Manager
- Leah Gryfe, Leah Gyrfe Designs
- Kevin Szepanski, Kevin Made This
This is the second win in Advertising for our firm; in 2015 our”Life Isn’t Cheap” campaign won the top award for Advertising.
Niche Microsites and Blogs
We created our Hernia Mesh campaign to raise awareness of the dangers of defective hernia mesh for Canadians.
The campaign included a microsite, online and television advertising, informational blog posts, and a community support page on Face Book. Visit www.herniameshlawsuit.ca.
Our Winning Team:
- Nuno Lapirdo, Digital Marketing Manager
- Pamela Foster, Director of Marketing and Business Development
- Leah Gryfe, Leah Gyrfe Designs
- Kevin Sczepanski, Kevin Made This
- Valerie Lord, Associate
- Ryan Ferguson, Admin
- Paul Miller, Mass Tort Practice Leader
Thank you to the Gala sponsors: Thomson Reuters Media Solutions Canada (publishers of Canadian Lawyer and Lexpert), Intergrate2Cloud and ZSA.
About the Legal Marketing Association
Founded in 1985, LMA is the authority for legal marketing – a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.
www.legalmarketing.org
