We are pleased to announce that we have been recognized by the Legal Marketing Association for our excellence in Advertising at their annual awards gala held on February 26th in Toronto.
The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The event is attended by the brightest minds in the legal marketing community.
Competing against biggest and best Bay Street firms, Howie, Sacks & Henry won the Advertising Award for our “Life Isn’t Cheap” campaign. “Howie, Sacks & Henry successfully conveyed the firm’s caring and compassion for the people they represent.”
The print and online campaign conveys the reason behind why we fight so hard for our clients - they deserve the best life possible after their injury and that takes money. We also produced companion testimonial videos, our objective was again to produce something that communicated the essence of our firm and is distinctive in the personal injury community.
Testimonial videos are used by most, if not all, of our key competition, but we took a different approach. Our videos capture a touching reunion between lawyer and client. Each reveals the excellent results that were achieved in each case, and the personal relationship that exists between our lawyers and clients. The resulting videos are incorporated into the print campaign with a call to action to see the “touching story” demonstrating our commitment to our clients.
Our thanks to Heroes & Villains, our Creative Agency which helped distinguish ourselves from the "sea of sameness" of personal injury firms. They introduced us to ELD Films, who captured the touching reunions which can be seen here.
Special thanks to our clients who opened up their hearts and homes to speak about their story on camera. They are only a sample of the all amazing people we have met and helped over the years. You can read other stories on our Client Testimonials page.
Thanks to event sponsors Lexpert, Top Lawyers, Transperfect Legal Solutions, Marsden Legal Search & Recruitment, and ZSA Legal Recruitment.
About the Legal Marketing Association
Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.