The Legal Marketing Association (LMA) Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The LMA International conference was held April 9-11th in New Orleans.
Competing against firms from around the world, Howie, Sacks & Henry was proud to be recognized for our work in the Communications Content Marketing for our Hernia Mesh awareness campaign.
We created our Hernia Mesh campaign to raise awareness of the dangers of defective hernia mesh for Canadians.
The campaign included a microsite, online and television advertising, informational blog posts, and a community support page on Face Book. The international panel of judges was impressed that the site was not about money; rather it was an education site designed bring together those similarly afflicted.
Our Winning Team:
- Pamela Foster, Director of Marketing and Business Development
- Nuno Lapirdo, Digital Marketing Manager
- Leah Gryfe, Leah Gyrfe Designs
- Kevin Sczepanski, Kevin Made This
- Valerie Lord, Associate
- Ryan Ferguson, Admin
- Paul Miller, Mass Tort Practice Leader
About the Legal Marketing Association
Founded in 1985, LMA is the international authority for legal marketing - a forum that brings together 1400 legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.